German University HMKW renamed Media University of Applied Sciences, growing international ambitions

The HMKW University of Applied Sciences for Media, Communication and Business, a German private university offering media-oriented study programmes, will henceforth operate under the name Media University of Applied Sciences, it announces on 15/05/2024.

"The renaming is part of a comprehensive innovation and development programme with which the university is continuing its successful growth of recent years and at the same time supporting its ambitions in the international education market", says the university.

Since 2020, HMKV has been part of the European university network ADE (AD Education), a private French company regrouping 19 HEIs from nine European countries to guide students towards impactful careers.

The university wants to "raise its profile even further as the first port of call for Bachelor's and Master's degree courses relating to the creation, analysis and commercial exploitation of media".

To do so, the university is implementing three key points:

• "New, modern forms of study such, as one-year Master's programs, dual study programs or distance learning formats, to…