French business school INSEAD launches AI case studies for "a more immersive learning experience"

News Tank Academic - Paris - Interview #457019 - Published on 14/10/26 at 17:56
©  INSEAD
David Dubois, tenured Associate Professor at INSEAD. - ©  INSEAD

French business school INSEAD has launched immersive AI cases as its AI-powered learning portfolio passes 40 experiences, a key step in the school's initiative to "harness AI to transform business education and prepare leaders for an AI-enabled world".

"The use of AI has surged recently. We are in a phase of intense experimentation. Over the past two years, we’ve been thinking about how to transform case studies and use AI in other educational settings," David Dubois, tenured Associate Professor at INSEAD, explained in an interview with News Tank on 09/10/2026.

"We currently have 40 pilot immersive case studies that take various forms. They are used to foster greater interactivity in the classroom and create a more immersive learning experience, encourage students to reflect on and refine…

©  INSEAD
David Dubois, tenured Associate Professor at INSEAD. - ©  INSEAD

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.